Social Media Strategy and Marketing – begin systematic social media marketing with a clear and concise plan

A social media strategy is a compact plan that includes a light strategic definition of your business and 12 ready-to-use social media posts – either for the next 6 months, a full year, or a 12-month period.

Once the strategy is ready, Herea begins executing your company’s social media marketing by publishing the 12 pre-written posts according to a planned schedule. The posts are shared organically – that is, as regular updates on your company’s own social media channels. If desired, these posts can also be boosted with paid social media advertising.

The strategic section defines who your marketing is targeting, why it’s being done, and which products, services, or solutions are being promoted. A key part of the strategy is identifying how to highlight the benefits of your offering and how to adapt the content of your social media posts to different target audiences based on their buying motives. Understanding the client’s business is at the core of our work – read more about our approach!

The social media strategy is an easy, low-threshold way to start systematic marketing on social media. With the plan, your marketing efforts are directed at the services, products, or themes your business wants to highlight. It can be supported with additional content such as news, customer references, or product and service videos.