Vertical Video Marketing
Vertical video is a mobile-first video format that fills the screen vertically. Originally popularized by TikTok and Instagram, it has quickly made its way into LinkedIn and Facebook as well – and is set to become the most important format in all social media marketing.
Herea’s vertical videos are fast-paced, concise, and clearly tailored to the target audience. We produce more ad-style consumer videos for TikTok and Instagram, as well as informative yet dynamic B2B videos for LinkedIn and Instagram. Vertical videos can be produced as a series (e.g., 3–5 videos) or as standalone content, and can be shared either organically or as paid ads. Explore some of the vertical videos by Herea!
Every video is scripted to ensure your message is communicated clearly and engagingly. The on-camera presenter can be a Herea influencer or expert — or we can coach your in-house expert to be camera-ready. Many videos are also co-produced by Herea and the client’s presenter. Get in touch, and we’ll plan the best approach for your needs!
Benefits of vertical video in brand and product marketing
- Seamlessly fits all social media platforms — especially mobile
- The format encourages clarity and focus by cutting the unnecessary
- Effective for both brand-building and product or service promotion
- A quick way to showcase an idea, innovation, or offering
- Suitable for both light and more informative content — the format doesn’t limit the tone
- Stands out in algorithm-friendly format
- Works as both organic and paid content
- Flexible presenter options: Herea’s expert, your team, or a combination
The process of vertical video production for businesses
- Kickoff meeting. Define the objective, audience, and the services or products to promote
- Scriptwriting. Herea creates clear and concise scripts for the videos
- Filming. The video is filmed in the agreed style — with a Herea professional, a client representative, or both
- Editing & finalizing. Includes video editing, visual elements, and subtitles
- Publishing. You can publish the video yourself, or Herea can handle the publishing in your selected channels (either organically or with paid support)
Ask for a quote or book a creative planning session!
Consumer videos
Akseli Puijola, 044-2905512, aksu.puijola@herea.fi
Mikael Hietamäki, 040-4139309, mikael.hietamaki@herea.fi
B2B-videos
Petra Marjamäki, 040-5522139, petra.marjamaki@herea.fi
Also check out Herea’s corporate videos, short videos, and 3D animations!
