Communication Strategy and Content Strategy
A content strategy clearly defines your business goals and includes an operational communication plan that supports those goals for the year ahead. Once the strategy is ready, Herea begins implementing the communication activities according to the plan.
Communication includes various types of content such as texts or videos for your website, along with related posts for social media channels. Social media posts are published organically – meaning as regular posts on the company’s own channels. Paid visibility can also be purchased for the content if desired. Learn more under social media advertising.
Creating a strategy helps company leadership and key personnel clarify for themselves and their teams who they are communicating with and what kinds of buying motives different customers have. The communication is themed to align with the customer’s business as well as their product and service offering. In this way, communication supports both sales and brand perception.
What are the benefits of a content and communication strategy?
- Communication focuses on the topics that generate revenue
- Communication becomes systematic and professional
- Strategy allows leadership to focus on core operations
- Strategy eliminates the stress of “needing to be visible” – now you are visible and heard
- Strategy clarifies for the whole company who we want to market to and how
How is a content or communication strategy created?
- Workshop. We start with a strategy workshop with the client.
- Writing. Drafting the strategy and annual plan.
- Review and approval.
- Visuals. Agreement on visual content for social media communication.
- Implementation. Execution of communication according to the plan (typically lasts one year or 12 months).
- Renewal. Renewal of the operational part after one year.
Would you like a presentation or a quote? Contact us or submit a form below:
Maija Anttila, 040 154 4436, maija.anttila@herea.fi
Eliina Puijola, 040 5041198, eliina.puijola@herea.fi
Petra Marjamäki, 040-5522139, petra.marjamaki@herea.fi
Aiming for stronger social media visibility? Learn more about our social media strategy and marketing and social media advertising!
