Logo Design

Logo design – a visual core that captures your company’s personality

A good logo doesn’t just look great – it feels right. Its purpose is to distill your company’s personality into a recognizable mark at a glance. Every logo we design is based on a deep understanding of your brand identity and operating environment.

A logo can be purely typographic or a combination mark that includes a graphic symbol (icon or logomark). The process always begins with a conversation with our Art Director (AD), who gathers your preferences and the essential elements that should be reflected in the design – such as shapes and colors.

Just the logo files – or a full brand guide?

You can order just the logo, in which case you’ll receive all necessary versions for print and digital use. Many businesses also need a brand guide, which explains how the logo should be used in various situations. It’s easy to send the guide directly to print shops, partners, or merchandise producers.

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View examples of our logos

Brand guidelines

content

  • miten logoa käytetään eri taustoilla ja pinnoilla
  • mitä värejä käytetään (cmyk, rgb, html, Pantone)
  • logon suoja-alueet ja mittasuhteet
  • esimerkkejä logon käytöstä esim. työvaatteissa tai markkinointimateriaaleissa

Color palette design

Logosuunnittelun lisäksi voidaan tehdä myös värisuunnittelu. Näitä lisä- ja tehostevärejä käytetään mm. verkkosivuilla, somemarkkinoinnissa, esitteissä ja mainonnassa. Värien johdonmukainen käyttö rakentaa visuaalisesti tunnistettavaa brändiä.

The benefits of investing in professional logo design

  • Your logo reflects your company’s personality and makes it memorable
  • A clear, polished logo works across all channels and materials
  • Colors, fonts, and proportions are professionally defined – no guesswork later
  • You’ll receive all necessary logo versions and file formats at once
  • A brand guide ensures everyone knows how to apply the logo correctly

Logo design process

  1. Initial conversation. We explore your company’s personality, industry, and unique qualities.
  2. Drafts. You’ll receive logo design drafts to review.
  3. Development. The chosen logo is refined – fonts, icons, and color choices are finalized.
  4. Versions. You’ll receive multiple versions: dark, light, monochrome, vertical/horizontal layout.
  5. Delivery. Final files are delivered in all required formats: vector files (.ai, .pdf) and ready-to-use .png versions.
  6. Brand guide. You’ll also receive a guide with logo usage and color specifications.

Book a free consultation:
AD Minna Husa, 044 411 3123, minna.husa@herea.fi

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Does your entire visual identity need a refresh? Learn more about visual brand refresh!

Check the references below