Brand Visuals and Brand Refresh
The visual appearance of your brand is rooted in your company’s personality and visually conveys its essence. When your logo, colors, typography, and illustrations speak the same language as your content and operations, you create a recognizable, credible, and compelling brand.
We can fully redesign your brand visuals or update them with a lighter refresh. Based on the visuals, we can also create a brand book that makes it easy to apply your brand consistently across all communications and marketing efforts.
Benefits of refreshed brand visuals
- A renewed visual identity captures your company’s core in a distinctive and appealing way
- Illustrations, colors, and typography support your desired brand image
- The visual identity works seamlessly across your website, brochures, and social media – consistent visual presence increases brand recognition across all marketing channels
- A clear visual identity and comprehensive guidelines for its use save time and reduce costs
Brand visual identity refresh process
- Kickoff meeting. Review of current brand and goals for the refresh
- Design. Logo, colors, typography, illustrations, and graphic elements – or selected updates in a lighter refresh
- Review. The client receives draft versions of the visual identity
- Finalization.Identity is finalized and guidelines for application are created
- Implementation. The new identity is applied to e.g. website, social media, and marketing materials
- Brand book. If desired, the complete identity is compiled into a digital brand book
The refresh can also be part of a website renewal project – in this case, the color scheme, typography, and visuals are designed to suit the new site. If needed, we can also produce a brand-based visual brief for your photographer.
Wondering how extensively your brand identity should be updated? Book a free consultation:
Minna Husa,
Feeling like you need to start by clarifying the core of your brand? Read more about our brand strategy!
