It is no coincidence that HEREA specializes in B2B marketing for the industrial sector. Our agency is located in Mustasaari, just outside Vaasa – at the heart of the energy cluster.
Ostrobothnia is one of the most significant industrial clusters in Finland, driven by large export companies and the subcontracting networks that support them. Here, industry comes in many forms, and the entrepreneurial spirit runs deep. Small workshops established on the edge of a field have grown into multi-million-euro companies that provide employment and vitality to the region.
Industrial Sectors in Ostrobothnia at a Glance
Vaasa Region – Energy and Electrical Technology
Vaasa is the leading energy technology hub in the Nordic countries. The region is home to several internationally significant energy technology companies and their supply chains.
Kokkola Industrial Park – Chemical Industry
Seinäjoki and South Ostrobothnia – Food Industry & Metal/Mechanical Subcontracting
Jakobstad Region – Boatbuilding and Wood Processing
Branding and Communication Drive Business Growth
Companies that develop their operations systematically and with clear purpose become stronger competitors – and are more likely to be included in the supply chains of major international players.
HEREA has supported many companies during critical, purpose-driven growth phases. In these situations, we clarify the company’s brand and build a communications and marketing strategy that directly supports business objectives.
With resilient, consistent communication, companies have succeeded in presenting their brand as it truly is. A well-defined brand image helps attract the right talent and reach the most important customer groups for long-term growth.
“Industrial communication and marketing is our core expertise – it’s what we do best”
“We have built extensive understanding and expertise in industrial business over the past ten years. We know exactly what production efficiency, Lean practices, machine utilization, maintenance, and minimizing downtime mean from a business perspective. We have written dozens of articles about quality, measurements, testing, and the importance of documentation. Delivery reliability is one of our daily topics, and investment news make headlines every month. We don’t follow our customers’ operations from afar – we are right there supporting their growth through strategic planning and communication. Industrial communication and marketing genuinely is our core strength, and it is what we do best”, says Maija Anttila, Sales and Marketing Director at HEREA.
Considering selling your company and planning an exit strategy?
Herea has worked as a communications partner for several companies preparing for a long-term ownership transition. For these companies, we have built a strong brand perception that has supported a successful sale. This brand perception is the result of strategic branding and marketing communication.
What kind of brand and business do you want potential buyers to see?
If a sale is on your horizon, it’s worth developing the strategy early. Strategic communication is consistent and it supports the desired outcome. What should you communicate and what should you market?
In addition to business facts and financial figures, potential buyers want to understand the first impression and the overall impression your company makes. Effective brand communication should highlight your customer relationships and their quality, business fundamentals (such as production capacity and machinery), personnel and leadership, as well as sustainability and the development of the company’s competitiveness.
With strategic communication, you can strongly influence how your company is perceived from the outside. When communication begins early, it also helps steer your own work in the right direction.
Highlight fundamentals and true business identity
Branding is not polishing the surface – it is presenting facts clearly and coherently. If the business is profitable, many things must have been done right. Those are the things worth telling!
Get in touch with HEREA, experts in industrial marketing – let’s talk about the actions that would benefit your business!
Contact Maija or Eliina:
Maija Anttila
maija.anttila@herea.fi
+358 40 154 4436
Eliina Paalanen
eliina.paalanen@herea.fi
+358 40 504 1198