Digital Advertising
Somestrategia on kompakti suunnitelma, joka sisältää yrityksen liiketoiminnan kevyen strategisen määrittelyn ja 12 valmista somejulkaisutekstiä puoleksi vuodeksi, vuodeksi tai 12 kuukaudeksi eteenpäin.
Kun strategia on valmis, Herea alkaa toteuttaa yrityksen somemarkkinointia eli julkaisee strategiaan laaditut 12 somejulkaisutekstiä suunnitellun aikataulun mukaisesti. Somejulkaisut tehdään orgaanisina, eli tavallisina julkaisuina yrityksen omissa somekanavissa. Haluttaessa postauksista voidaan tehdä myös maksullisia somemainoksia.
Strategisessa osuudessa määritellään, kenelle ja miksi somemarkkinointia tehdään, ja mitä tuotteita, palveluita tai ratkaisuja markkinoidaan. Oleellista on kaivaa esiin, miten tuotteiden, palveluiden tai ratkaisujen hyödyt tuodaan esiin ja miten somepostausten sisältöä varioidaan eri kohderyhmien ostomotiivien perusteella. Asiakkaan liiketoiminnan ymmärtäminen on toimintamme ydin – lue lisää toimintatavoistamme!
Somestrategia on matalan kynnyksen keino aloittaa systemaattinen somemarkkinointi. Suunnitelma kohdentaa markkinoinnin yrityksen haluamiin palveluihin, tuotteisiin tai teemoihin. Toteutusta voidaan tukea lisäsisällöillä, kuten uutisilla, asiakasreferenssiteksteillä tai tuotteita tai palveluita esittelevillä videoilla.
Digital marketing increases your visibility
Digital marketing helps your company’s website and online store appear in AI-powered searches and search engine results. It also allows you to reach potential customers while they browse websites and scroll through social media. The key is to choose the channels and approach that best support your marketing goals.
On this page, you can learn more about Google Ads, keyword research and search engine optimisation.
Interested in social media advertising? Read more about Instagram and LinkedIn advertising.
How much does digital marketing cost?
There is almost no upper limit to how much you can invest in digital marketing. That is why both the activities and the budget should be carefully planned and scaled to match your company’s goals.
Effective digital marketing continues to deliver value even after the advertising budget runs out. Relevant, well-optimised content keeps building organic visibility and generating results between campaigns.
Google Ads drives traffic and conversions to your website and online store
Google Ads is a form of paid advertising that allows your company’s products and services to appear in the digital channels where potential customers already spend their time.
Ads can be targeted based on search behaviour, interests, previous online activity and geographical location. Continuous optimisation is essential to make the most of your advertising budget.
The ads are designed to support the customer’s decision-making process and direct visitors to relevant content or actions, such as making a booking, submitting an enquiry or visiting a specific product or service page. We continuously optimise the campaigns and provide regular reports on their performance.
What is Google Ads search advertising?
Google Ads search advertising displays your company’s ads in Google search results when someone searches using selected keywords.
The keywords are chosen based on what your customers actually search for. We help you identify the right keywords and actively monitor the campaign’s performance.
Search terms that perform well are given more focus, while less effective ones are removed. New keywords are added based on the searches that actually bring visitors to your website.
Our keyword research draws on several sources. In addition to customer interviews and manual research, we use tools such as Google Analytics, Google Search Console, Semrush and AI.
What is Google Display advertising?
Google Display advertising allows your ads to appear across Google’s extensive Display Network, including a wide range of websites and apps.
Display advertising is particularly effective for reaching new audiences and increasing brand awareness, as the ads are not shown based on active keyword searches.
How are Google Display ads targeted?
Display ads are shown to carefully selected audiences in the digital channels where they already consume content. Targeting is based on interests, previous online behaviour and the context in which the ads appear.
The audiences are continuously refined based on campaign performance to ensure that the advertising supports your company’s goals as effectively as possible.
Google remarketing – targeted advertising for previous website visitors
Google remarketing allows you to reach potential customers who have already visited your website.
Remarketing is an effective way to reconnect with inactive or previous customers, as the ads are shown to people who are already familiar with your company. This makes the advertising more relevant and increases the likelihood of enquiries and sales.
Getting started is straightforward. You need a functioning website and the necessary basic data protection measures. Herea creates the advertising content, including copy, photography and video, and takes care of installing tracking pixels, building audiences, setting up campaigns and continuously optimising their performance.
Search engine optimisation, keyword research and technical SEO
Search engine optimisation (SEO) is built on the right keywords and a technically sound website.
When both the content and structure of your website are clear, Google, other search engines and AI services can better understand what your company offers and who your services are intended for. Relevant, carefully planned content improves your chances of appearing higher in search results and being included in AI-generated answers.
When creating content, it is important to remember that it is no longer produced only for people. It must also provide AI with clear, well-structured information so that it has a better chance of being included in AI-generated answers.
Keyword research
Herea’s keyword research begins with an analysis of your current website, your main competitors and the areas your company wants to prioritise.
In addition to customer interviews and manual research, we use tools such as Semrush and Google’s own analytics platforms. We then create a list of the most important primary and secondary keywords.
These keywords are used throughout the website’s structure and content, including headings, meta descriptions and image information.
Keyword research helps us plan content based on what your target audience is actually searching for. It influences the structure of the website, the topics covered and how the content answers customers’ questions at different stages of the buying process.
Keyword research can cover the entire website. However, it is often most effective to begin with the company’s four most important services or products.
How much do keyword research and SEO cost? Contact us to learn more.
Site Audit and technical SEO reveal how well your website works
Technical SEO ensures that your website works properly for both visitors and search engines. A strong technical foundation improves visibility and contributes to higher search rankings.
We carry out a technical review to check that the website works correctly from both a search engine and an AI perspective. The review covers areas such as website structure, loading speed, mobile usability and indexing.
The results are presented in a Site Audit report. Based on the findings, we recommend concrete improvements and prioritise them according to your needs and available resources. We can also carry out the recommended improvements after providing a separate cost estimate.
Advertising in news media
Digital advertising in national and local news media is an effective way to reach different audiences in a trusted editorial environment. Ads can be targeted geographically or towards a specific audience.
We design the message and visuals to reflect your company and suit the chosen publishing platform. The advertising formats are designed to work equally well on mobile devices and desktop computers.
Digital news media also work well for B2B marketing, for example when the goal is to increase brand awareness or drive visitors to a specific service page.
Interested in visibility in well-known news media, locally or nationwide? Get in touch.
