Digital Advertising
Somestrategia on kompakti suunnitelma, joka sisältää yrityksen liiketoiminnan kevyen strategisen määrittelyn ja 12 valmista somejulkaisutekstiä puoleksi vuodeksi, vuodeksi tai 12 kuukaudeksi eteenpäin.
Kun strategia on valmis, Herea alkaa toteuttaa yrityksen somemarkkinointia eli julkaisee strategiaan laaditut 12 somejulkaisutekstiä suunnitellun aikataulun mukaisesti. Somejulkaisut tehdään orgaanisina, eli tavallisina julkaisuina yrityksen omissa somekanavissa. Haluttaessa postauksista voidaan tehdä myös maksullisia somemainoksia.
Strategisessa osuudessa määritellään, kenelle ja miksi somemarkkinointia tehdään, ja mitä tuotteita, palveluita tai ratkaisuja markkinoidaan. Oleellista on kaivaa esiin, miten tuotteiden, palveluiden tai ratkaisujen hyödyt tuodaan esiin ja miten somepostausten sisältöä varioidaan eri kohderyhmien ostomotiivien perusteella. Asiakkaan liiketoiminnan ymmärtäminen on toimintamme ydin – lue lisää toimintatavoistamme!
Somestrategia on matalan kynnyksen keino aloittaa systemaattinen somemarkkinointi. Suunnitelma kohdentaa markkinoinnin yrityksen haluamiin palveluihin, tuotteisiin tai teemoihin. Toteutusta voidaan tukea lisäsisällöillä, kuten uutisilla, asiakasreferenssiteksteillä tai tuotteita tai palveluita esittelevillä videoilla.
Google Ads
Google Ads helps you reach your customers at the exact moment they are searching for a solution through a search engine. With keyword advertising and visual display (banner) ads, your company’s services are shown to those who are most likely to need them, based on selected search terms. The goal is to get your business to the top of Google search results — achieved by optimizing the search terms your customers actually use.
Ad content is designed to support customer decision-making and direct traffic to the most relevant content, such as a specific service page. Campaigns are regularly optimized and reported on. Contact us if you want to advertise on Google using the search terms your customers truly use!
Advertising in national media
The digital channels of national and local media offer an effective way to reach various target groups in a trusted news environment. Your ad will be visible across widely recognized news media websites, such as Ilta-Sanomat and Helsingin Sanomat. Visibility can be targeted by region or audience.
We design the ad copy and visual appearance to match your brand and suit the publishing platform, ensuring they work seamlessly on mobile devices as well. Digital channels of news media are also an effective way to reach B2B audiences when the goal is to increase brand awareness or drive traffic directly to a specific page — such as a service page on your website. Contact us if you’re interested in gaining visibility in high-profile media — locally or nationally.
Search Engine Optimization (SEO)
Search engine optimization means building or adjusting your website so that Google and other search engines understand what your company offers and who your target audience is. We analyze which search terms potential customers are using and optimize your site’s content, headings, meta descriptions, as well as internal and external links. Get in touch if you want to make sure your website can actually be found on Google!
Newsletter marketing
Newsletters reach those who already know your company or have shown interest in it. The content is crafted to drive clicks and support sales — for example, by highlighting timely updates related to your services or events, or by sharing expert insights.
Mailings can be targeted to different audiences, and the results (open rates, clicks, leads) reveal what’s working and what’s not. Today, newsletters are a highly cost-effective way to stay in touch with your customers and remind them of your company at the right moment. Contact us if you’d like to build a regular, results-driven connection with your customers through email!
